Articles

Perspective Is Everything

Perspective Is Everything

by Tracy Johnson

When developing topics on the air, nothing matches perspective. It’s everything. It makes the difference between shows. And finding perspective requires time spent in preparation. There really aren’t any shortcuts. Check out this EKG graphic of the moment-by-moment responses from actual listeners:   This break is the entertainment report on a very popular (as in, #1) […]

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Make Them Laugh

Make Them Laugh

by Tracy Johnson

In Content Superhero, we’ve shown a lot of elements that can help you on your path to #1. But the most popular question we’ve had is a simple one: What is the most important thing we can do to attract an audience? The answer is simple, and it’s clear: Make them laugh. Just as we’re […]

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#10 to #1: Fueled by Just One Thing (EKG)

#10 to #1: Fueled by Just One Thing (EKG)

by Tracy Johnson

It’s happened before, and it will happen again. In fact, we are certain that we have several clients in the process of making it happen at this very moment. Dramatic ratings gains, such as Doubling Your Ratings, or growing from #10 to #1 is not as complex as you think. In fact, it’s usually simply […]

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5 Elements of Storytelling Skills (EKG)

5 Elements of Storytelling Skills (EKG)

by Tracy Johnson

In Content Superhero 3: Content That Rocks, we emphasize that storytelling skills are a key to winning. How can you develop those skills? It starts with understanding story structure, delivering it with drama and making it memorable by branding each segment. Structure There are five steps to master the mechanics of constructing a break with storytelling skills: Hook. A […]

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