Articles

Yes, You Can Double Your Ratings

Yes, You Can Double Your Ratings

by Tracy Johnson

No, I’m not selling you a magic, “get rich quick” plan. But realize that driving ratings may not be as impossible to as you think. Follow along as we do a little math. According to Nielsen (in PPM measured markets), a typical station’s P1 listeners tune in an average of just over 2 days per week. Each listening […]

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Content Superhero 3: Key Ingredient: Show Your Heart

Content Superhero 3: Key Ingredient: Show Your Heart

by Tracy Johnson

One of the keys to long-term success is to allow your on-air character to appeal to listener emotions. Showing your heart is point #5 in Content Superhero 3: Content That Rocks. Every show must be demonstrate multi-dimensional characteristics. Hometown Heroes is a great promotional feature, that, over a period of time, works on many levels: Adds […]

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The 7-Second Challenge

The 7-Second Challenge

by Tracy Johnson

You already know that listener attention spans are shorter than ever. It’s true. Consider that in 2000, the average adult’s attention span was 12 seconds. It has dropped by 33% since then, to 8 seconds. That’s shorter than the attention span of a goldfish: That means that, at the most, you have to engage listeners […]

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It’s All About The Personality

It’s All About The Personality

by Tracy Johnson

One of the questions answered in the Content Superhero series is: What’s more important: Great content or personality? As in most things, the real answer is both. Balance. It’s the combination of great content delivered by high profile, well loved talent. In this break, the legendary morning show Roger, Darren & Marilyn on CHUM-FM in Toronto […]

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