Articles

A Great Story Told and Prepared to Perfection

A Great Story Told and Prepared to Perfection

by Tracy Johnson

In Content Superhero 2: What Causes Tune In, we showed you the EKG graphic of great storytelling. This show, Mike & Chelsea on Key 103 in Manchester, England, perform a break about protecting your PIN when using an ATM. It’s a textbook example of how to grab attention quickly, develop the story and move it forward, then […]

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The Play-Along Factor: Why Games Work

The Play-Along Factor: Why Games Work

by Tracy Johnson

As human beings, we love to play along. And, contrary to the impression you get from meeting them at live broadcasts, many of your listeners are indeed human. Even more importantly, we love to feel good about ourselves, and one way we satisfy that craving is by playing games. We fill out Sudoku puzzles, play trivia […]

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The Incredible Power of a Well Branded Feature

The Incredible Power of a Well Branded Feature

by Tracy Johnson

Most of the time, we make it too complicated for listeners. Programmers and air personalities both have a tendency to want to do more. We add more features. More games. More promotions. The problem is, listeners can’t sort it all out, and as a result, they don’t get any of it. In Content Superhero, Chapter […]

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Proof That A Quick Hook Is Critical

Proof That A Quick Hook Is Critical

by Tracy Johnson

In Content Superhero Chapter 1 :What Causes Tune Out, we demonstrated how personalities that bury the hook deep into the break at best fail to gain attention. At worst, they drive listeners away, losing as much as 50% of their audience to tune out. In Chapter 2, we show you how that quick hook not […]

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