by Tracy Johnson
Whether you own a coffee shop, a furniture store, an insurance company or a radio station, there are only three ways to increase business:
Content SuperHero shows you how to increase listening in all three categories.
In Chapter 1, Content Kryptonite, we demonstrate exactly what causes listeners to tune out. The fastest way to improve ratings is to hang on to existing listeners longer. Get rid of things that make them leave and you’ll earn more quarter hours!
Chapter 2 teaches you how to grow your Content SuperPowers. This is what causes tune in. What brings them back over and over? The more often they return, the more quarter hours you gain.
Chapter 3 explains how to apply it to your station with Content That Rocks, a roadmap that builds loyalty from existing listeners and attracts new cume! This is more valuable than any marketing or promotion campaign.
All three steps are critical, and all work together to help you become a Content SuperHero.