Articles
About The Research
by Tracy Johnson
Strategic Radio Solutions’ team has evaluated content worldwide for 18 years. The Content Superhero webinars is the result of content from actual research projects. We thank our clients for granting permission to share this content to help radio provide more engaging content for consumers. How It Works Respondents are recruited to participate in the studies, then […]
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Content Kryptonite Tune Out #3: Conscience of the Listener
by Tracy Johnson
In our Content Superhero series, we explain how a slow pace kills breaks. Forward momentum is critical. This is point #3 in Content Kryptonite: What Causes Tune Out? It seems obvious, but tune out is the biggest cause of ratings loss. It’s just that we don’t usually appreciate how serious this is. How about this: […]
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Content Matters
by Tracy Johnson
Content matters. You know this is true because everyone talks about it. Every broadcasting convention in the world devotes countless panel discussions that repeat the mantra: “Content is King”. But what does that mean? What kind of content? And if content is that important, why does programming wisdom drawn from PPM analysis prove that listeners tune […]
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3 Ways to Increase Listening: A Guide to Becoming a Content SuperHero
by Tracy Johnson
Whether you own a coffee shop, a furniture store, an insurance company or a radio station, there are only three ways to increase business: Get current customers to buy more, Get current customers to return more frequently, and Get more customers. Content SuperHero shows you how to increase listening in all three categories. In Chapter […]
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