Articles
Content Kryptonite #1 Tune Out: Listener Attention Spans
by Tracy Johnson
In Chapter 1 of Content SuperHero, we share six important findings that cause listener tune out. We call it Content Kryptonite. The #1 reason for tune-out is when tune-in never really happens. When they’re not paying attention, they get itchy fingers, and those fingers quickly find the scan button. That’s physically tuning out your station. But […]
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Content Kryptonite: Tune Out #2: Making Assumptions
by Tracy Johnson
In Chapter 1: Content Kryptonite, we identify six specific things that cause listeners to tune out. One of those things happens because we expect listeners to work too hard to understand what we’re talking about. We hear it day after day, break after break. We perform as if they know more about us than they […]
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Content Kryptonite Tune Out: Minimize Tune Out To Double Ratings
by Tracy Johnson
One reason they tune out is that they don’t get what you’re talking about and feel excluded from much of your content. That’s because they aren’t listening nearly as much as we think, let alone as much as we’d like. So how little do they listen? Your best listeners miss 95.5% of your show. We […]
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Content Kryptonite: Tune Out: The Problem With Multi-Break Serial Content
by Tracy Johnson
In Content Kryptonite: What Causes Tune Out, we demonstrate that gaining audience attention is difficult, as listeners actually listen very little. And a major barrier to gaining that attention is when they don’t understand what we’re talking about. Of course, that’s why each break must be well explained and set up properly. It’s also why […]
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