Articles
End on A High Note
by Tracy Johnson
No matter how good it is, if content doesn’t move forward, listeners move on. Now don’t misinterpret this conclusion. Forward momentum has nothing to do with talking faster or louder. Momentum is all about energy, not shouting or hyping or rushing. Or even adding a music bed behind your break to artificially give the appearance […]
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Content Kryptonite: Tune Out #4: Drop Those Breadcrumbs
by Tracy Johnson
A big mistake most personalities make is in shallow preparation. They launch content with a strong topic but no plan of execution, hoping to magically find an exit. It usually doesn’t happen. You hear this when content just drifts and wanders, looking for an out. That’s why payoffs are so critical. And payoffs must happen […]
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Content Kryptonite Tune Out #4: Anatomy of a Great Break: Tough Love
by Tracy Johnson
Now here’s what breaks should look like. In Content SuperHero, we show a graph that looks like an EKG. It displays listener attention and interest. the greater the engagement, the higher the line on the graph. This is a feature called Tough Love. A general life question is asked, and answered with a snappy, unexpected […]
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