Chapter 2
Content Superpowers – What Causes Tune In?
In Chapter 1 of the Content Superhero series, we showed you six specific things that cause listeners to tune out. That’s key in growing your ratings and fans. But it’s defensive.
Superheroes are pro-active.
Chapter 2: Content SuperPowers: What Causes Tune In will show you how to attract and retain listeners with clear, proven concepts.
In Chapter 2, we’ll show you how listeners respond to talent. We’ll share six key principles – the difference between “They talk too much” and “I just can’t get enough”.
Content SuperPowers: What Causes Tune In? is perfect for:
Management: Does your team understand how to attract and retain listeners? We provide conclusive data that shows how to do it on their terms, not outdated and unproven theories.
Programmers: Program your station with a new sense of the listener’s conscience with data to support your strategies. Now, you can win with confidence.
Personalities: When you know what works, you perform with purpose. We’ll show you how to build a show that is exciting for the only people that count: the audience.
About the Content series: The research conducted covers all critical demographics (male and female, ages 15-54). It applies to personalities in all formats, music oriented and spoken word, and was conducted across multiple countries and cultures.
In other words: Everything in Content Superhero applies to your country, your company, your market(s), your cluster, your station, your show and your personalities. It’s a can’t miss series of training clinics that will give you a competitive advantage.