You’ve heard the experts claim that the key to the future of broadcasting is content, but they never tell you what that means.
Until now.
This exclusive, ground-breaking study from Tracy Johnson Media Group and Strategic Radio Solutions shows you how listeners respond to on-air content, moment by moment.
After researching hundreds of pieces of personality-based content with tens of thousands of listeners, we know what works, and we’re sharing those findings with you in this exclusive presentation for Studio Think Tank members.
Join Tracy Johnson (TJMG), Hal Rood (SRS) and Danny Vigil from Studio Think Tank for this special members-only presentation.
In Chapters 1 and 2 in the Content Superhero series, you discovered what causes listeners to tune out, and what attracts them to tune in.
Now, apply what you’ve learned to your station.
In Chapter 3, we’ll apply the art to the science and show you the process to bulletproof your show and station, using your SuperPowers.
Content That Rocks is perfect for:
Management: Develop a plan for your team that puts them in a position to win, and keep winning.
Programmers: Create programming that builds momentum that’s sustainable. You’ll have the tools to create a clear, specific strategy for your team.
Personalities: Get the confidence that drives great performance. You’ll know exactly how to present a show that builds your career.
You can’t afford to miss Content Superhero.
About the Content series: The research conducted covers all critical demographics (male and female, ages 15-54). It applies to personalities in all formats, music oriented and spoken word, and was conducted across multiple countries and cultures.
In other words: Everything in Content Superhero applies to your country, your company, your market(s), your cluster, your station, your show and your personalities. It’s a can’t miss series of training clinics that will give you a competitive advantage.
In Chapter 1 of the Content Superhero series, we showed you six specific things that cause listeners to tune out. That’s key in growing your ratings and fans. But it’s defensive.
Superheroes are pro-active.
Chapter 2: Content SuperPowers: What Causes Tune In will show you how to attract and retain listeners with clear, proven concepts.
In Chapter 2, we’ll show you how listeners respond to talent. We’ll share six key principles – the difference between “They talk too much” and “I just can’t get enough”.
Content SuperPowers: What Causes Tune In? is perfect for:
Management: Does your team understand how to attract and retain listeners? We provide conclusive data that shows how to do it on their terms, not outdated and unproven theories.
Programmers: Program your station with a new sense of the listener’s conscience with data to support your strategies. Now, you can win with confidence.
Personalities: When you know what works, you perform with purpose. We’ll show you how to build a show that is exciting for the only people that count: the audience.
About the Content series: The research conducted covers all critical demographics (male and female, ages 15-54). It applies to personalities in all formats, music oriented and spoken word, and was conducted across multiple countries and cultures.
In other words: Everything in Content Superhero applies to your country, your company, your market(s), your cluster, your station, your show and your personalities. It’s a can’t miss series of training clinics that will give you a competitive advantage.
The radio industry agrees that Content is King. But what does that mean? Nobody has defined it.
Until now.
Our series of three training clinics is based on research conducted by Strategic Radio Systems (SRS). With hundreds of research projects and tens of thousands of listeners, you’ll get a clear, specific and actionable set of discoveries that will change your approach to personality radio.
It’s the ultimate blend of art meeting science.
Content Kryptonite: What Causes Tune Out.
The fastest way to increase ratings is to reduce tune-out. We’ll show you six things that send listseners racing for the scan button. You’re probably guilty of at least three of them.
You’ll see actual listeners reacting to content, revealing the exact moments that cause a personality break to go from great to poor.
Content Kryptonite is perfect for:
Management: Does your team understand what drives listeners away? Now there’s conclusive data that you can use to direct your company, cluster and staff.
Programmers: You’ll have a firm foundation to coach talent and explain the importance of detail. And, you’ll answer the eternal question: “When is it too much talk?”
Personalities: Listeners are brutal, and they are quick to tune out for other options. We’ll show you when you’d be better off playing another song or moving on. It’s a wake up call for some, exciting for others.
You can’t afford to miss Content Superhero.
About the series: The research conducted covers all critical demographics (male and female, ages 15-54) and applies to all formats, music oriented and spoken word. The research was conducted across multiple countries and cultures.
In other words: Everything in Content Superhero applies to your country, your company, your market(s), your cluster, your station, your show and your personalities.
It’s a can’t miss series of training clinics that will give you a competitive advantage.