N3on Takes Goli to Court Over Unauthorized Endorsement

When your face shows up in someone else’s marketing without permission, that’s not a compliment—it’s a lawsuit waiting to happen. N3on, the content creator with a million YouTube subscribers and 1.5 million Instagram followers, just learned this the hard way and decided to fight back.

According to newly filed legal documents, N3on (whose real name is Mikyle Rafiq) is suing Goli Nutrition for misappropriation of his likeness and false endorsement. The company posted a promotional video on its verified Instagram account featuring his image overlaid with captions like“WHY everybody meets SAME PROBLEM,”“testosterone,”and“ashwagandha”—all promoting Goli’s Ashwagandha Gummies, a product designed to lower cortisol, ease anxiety, and improve sleep.

Here’s the core of his complaint: by stitching his face into their marketing without consent, Goli created the false impression that N3on endorses the product. That matters because his name and reputation carry weight with millions of followers. The company essentially borrowed his credibility to sell gummies, and N3on isn’t cool with that being free labor.

This is the kind of case that cuts to the heart of creator economics in 2026. Influencers and streamers build audiences through years of consistent content and personal brand-building—that goodwill is an actual asset. When brands use a creator’s image without permission, they’re not just violating rights; they’re stealing the economic value that person created. N3on’s legal team is arguing exactly that: Goli traded on his“hard-earned fame and goodwill to lend false credibility”to their product.

As for Goli Nutrition? They’re about to discover that a viral lawsuit and millions of N3on fans aren’t the kind of anxiety relief their gummies were designed to handle. TMZ reached out to the company for comment, but so far, silence.