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Be a Content Superhero

Rise Above the Noise

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Discover secrets to build audiences and fans with winning content.

Free eBook

Get ahead of your competition with this free Content Superhero eBook.

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What's Content Superhero all about?

A revolutionary project where art and science meet. From thousands of research projects, we've discovered the secret to winning content on the air. Science shows us what works (research). Art shows us why (application to personality radio). We’ve analyzed thousands of hours of audio, researched it with tens of thousands of listeners to produce clear, actionable steps you can take to grow ratings right now.

Who Needs Content Superhero?

New Shows

Don't launch without it.

Developing Shows

Can't get over the hump, maybe even after years.

#1 Shows

They're coming for you. Stay on top by using these ideas to stay on top.

presented by

Tracy Johnson Media Group and Strategic Radio Solutions

Tracy Johnson Media Group
Strategic Radio Solutions

TJMG provides talent coaching, programming consultation and digital strategies for radio stations worldwide. SRS is one of the world’s most renowned research companies, specializing in audience analysis.

Watch the Webinars On Demand


Content Kryptonite – What Causes Tune Out?

Chapter 1: Content Kryptonite – What Causes Tune Out?

Want to increase your ratings quickly? Of course you do. The fastest way to do that is to get more quarter hours from existing listeners by reducing tune out. In this encore presentation of Chapter 1, we show you why and when listeners tune out, and how you can get more (share) by losing less (listening)!

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Content Superpowers – What Causes Tune In?

Chapter 2: Content Superpowers – What Causes Tune In?

Every personality has strengths, and in Chapter 2 we show you how to turn them into superpowers. You’ll learn what attracts and holds listener attention, why they develop favorites and what causes them to become loyal, dedicated fans. Use your powers to gain more quarter hours.

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Content that Rocks

Chapter 3: Content that Rocks

Knowing what to do is one thing. Putting it into practice is another. In Chapter 3, you’ll get a specific blueprint to build an actionable, sustainable plan for your show actionable. The simple, clear steps are built on the principles in Chapters 1 and 2 and will put you in a position to be a Content Superhero.

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Exclusive Webinar: Wise Brother Media

: Exclusive Webinar: Wise Brother Media

Invest an hour and change the course of your career as you become a Content Superhero. This webinar will change how you approach every break every day!

Watch Now

In our content testing, we constantly see that the strongest brands connect with listeners on a much deeper level than can be done by just playing music. In Content SuperHero, we show you what those connections are.

Kevin Cassidy, Founder and President of Strategic Radio Solutions

Kevin Cassidy

The radio industry is making noise that Content Is King, but nobody has defined the content that delivers tune-in or tune-out. Until now. In Content Superhero, we blend art and science to show you the path to building a loyal fanbase.

Tracy Johnson, author of Morning Radio

Tracy Johnson

Moment-by-moment, it’s clear when personalities connect with listeners, and painfully clear when they don’t. In Content Superhero, we share what we have learned from the most important critics: listeners.

Hal Rood, Partner and Executive Vice President of Strategic Radio Solutions

Hal Rood

Build Your Content Superhero Strategy

Get a private critique of your your station or show. Let Tracy Johnson & Hal Rood break it down in detail, and receive a personal analysis based on the principles outlined in Content Superhero. Includes a complete written strategy with actionable recommendations to become a Content Superhero.

Become a Content Superhero

Here's what radio industry experts say about Content Superhero:

Listener Interest Figures

Seeing the actual listener interest figures was a real eye-opener for our staff.

Listener's Perspective

This got me thinking about our station in a whole new way: through the listener perspective.

Tune-Out Insights

What an eye-opener for talent! I loved seeing the graphs showing when listeners tune out.

Useful Research

This is useful research presented in a way which we can use to improve our radio stations.

More than Theory

It’s not just theory. It’s great information backed by research to demonstrate.

Applicable to All Formats

Great content. It’s straight to the point and cross-format. I appreciate all the angles discussed.

What you get:

Fresh Insights

We reveal the key to building audiences.

Tune In / Tune Out

Discover what causes both, and why.

Music or Talk?

Too much? Too little? What wins, and why?

Rating Your Content

Assess your content: are you weak, average, or great?

This series of webinars is like an ice-water wake-up call for managers, programmers and talent.

It has a direct connection to tune-in occasions, TSL, AQH, share, and revenue growth.