A revolutionary project where art and science meet. From thousands of research projects, we've discovered the secret to winning content on the air. Science shows us what works (research). Art shows us why (application to personality radio). We’ve analyzed thousands of hours of audio, researched it with tens of thousands of listeners to produce clear, actionable steps you can take to grow ratings right now.
Don't launch without it.
Can't get over the hump, maybe even after years.
They're coming for you. Stay on top by using these ideas to stay on top.
TJMG provides talent coaching, programming consultation and digital strategies for radio stations worldwide. SRS is one of the world’s most renowned research companies, specializing in audience analysis.
Want to increase your ratings quickly? Of course you do. The fastest way to do that is to get more quarter hours from existing listeners by reducing tune out. In this encore presentation of Chapter 1, we show you why and when listeners tune out, and how you can get more (share) by losing less (listening)!Watch Now
Every personality has strengths, and in Chapter 2 we show you how to turn them into superpowers. You’ll learn what attracts and holds listener attention, why they develop favorites and what causes them to become loyal, dedicated fans. Use your powers to gain more quarter hours.Watch Now
Knowing what to do is one thing. Putting it into practice is another. In Chapter 3, you’ll get a specific blueprint to build an actionable, sustainable plan for your show actionable. The simple, clear steps are built on the principles in Chapters 1 and 2 and will put you in a position to be a Content Superhero.Watch Now
In our content testing, we constantly see that the strongest brands connect with listeners on a much deeper level than can be done by just playing music. In Content SuperHero, we show you what those connections are.
The radio industry is making noise that Content Is King, but nobody has defined the content that delivers tune-in or tune-out. Until now. In Content Superhero, we blend art and science to show you the path to building a loyal fanbase.
Moment-by-moment, it’s clear when personalities connect with listeners, and painfully clear when they don’t. In Content Superhero, we share what we have learned from the most important critics: listeners.
Seeing the actual listener interest figures was a real eye-opener for our staff.
This got me thinking about our station in a whole new way: through the listener perspective.
What an eye-opener for talent! I loved seeing the graphs showing when listeners tune out.
This is useful research presented in a way which we can use to improve our radio stations.
It’s not just theory. It’s great information backed by research to demonstrate.
Great content. It’s straight to the point and cross-format. I appreciate all the angles discussed.
We reveal the key to building audiences.
Discover what causes both, and why.
Too much? Too little? What wins, and why?
Assess your content: are you weak, average, or great?