Want to increase your ratings quickly? Of course you do. The fastest way to do that is to get more quarter hours from existing listeners by reducing tune out. In this encore presentation of Chapter 1, we show you why and when listeners tune out, and how you can get more (share) by losing less (listening)!
Watch Now
Every personality has strengths, and in Chapter 2 we show you how to turn them into superpowers. You’ll learn what attracts and holds listener attention, why they develop favorites and what causes them to become loyal, dedicated fans. Use your powers to gain more quarter hours.
Watch Now
Knowing what to do is one thing. Putting it into practice is another. In Chapter 3, you’ll get a specific blueprint to build an actionable, sustainable plan for your show actionable. The simple, clear steps are built on the principles in Chapters 1 and 2 and will put you in a position to be a Content Superhero.
Watch Now
Invest an hour and change the course of your career as you become a Content Superhero. This webinar will change how you approach every break every day!
In our content testing, we constantly see that the strongest brands connect with listeners on a much deeper level than can be done by just playing music. In Content SuperHero, we show you what those connections are.
Kevin Cassidy
The radio industry is making noise that Content Is King, but nobody has defined the content that delivers tune-in or tune-out. Until now. In Content Superhero, we blend art and science to show you the path to building a loyal fanbase.
Tracy Johnson
Moment-by-moment, it’s clear when personalities connect with listeners, and painfully clear when they don’t. In Content Superhero, we share what we have learned from the most important critics: listeners.
Hal Rood
We reveal the key to building audiences.
Discover what causes both, and why.
Too much? Too little? What wins, and why?
Assess your content: are you weak, average, or great?