Sacramento's March Madness: Hotels Buzzing with Excitement as Events Draw Crowds

March is looking to be a powerhouse month for Sacramento as the Golden One Center hosts a plethora of events that are lighting up the city. With CIF state basketball championships kicking off, followed by Women’s March Madness and a lineup of concerts, hotels in downtown Sacramento are already feeling the buzz of excitement.

Jeroen Gerrese, the general manager of the Sheraton Grand and president of the Sacramento Hotel Association, is enthusiastic about the influx of visitors this month. He indicated that the economic impact from these events could be massive, benefiting not only hotels but local restaurants and shops as well. “It’s fantastic!” he exclaimed, highlighting the way that events at one venue can impact not just the immediate area but also draw crowds to adjacent neighborhoods as well.

With hotel occupancy spiking, Gerrese is letting everyone know it’s time to act fast if you want a place to stay. It turns out that if you haven’t yet booked your room, you might just end up couch-surfing at a friend’s place during all the action. The demand for hotel rooms has reached such heights that there are even talks of building more downtown to accommodate this newfound interest.

So, whether you’re a fan of basketball or just enjoy a solid concert, Sacramento is the place to be this month. And who knows? By the time March concludes, you might just find yourself convinced that the Kings of March have arrived!