Tucker Wetmore isn’t waiting five years into his career to think globally. The Washington-state native just inked a deal with Sandbox Entertainment—the powerhouse management firm behind Billie Eilish, Kacey Musgraves, and Faith Hill—and he’s already made it clear that worldwide expansion isn’t a someday goal. It’s happening now, alongside his meteoric rise at home.
Since breaking through in 2024 with“Wine Into Whiskey,”Wetmore has stacked wins like a country radio highlight reel. That debut single cracked the Top 20; follow-ups“Wind Up Missin’You”and“3,2,1”both hit No. 23 on Country Airplay; and his fast-paced, tongue-twisting“Brunette”became his first No. 1 on the chart in May. All four tracks landed on his 2025 full-length debut, What Not To (Back Blocks/MCA/Mercury), which climbed to No. 4 on Billboard’s Top Country Albums chart and No. 15 on the all-genre Billboard 200. He’s already the Academy of Country Music Awards’reigning new male artist of the year, and Billboard recently named him a Rising Star in their June 4 Country Power Players issue.
But the numbers only tell part of the story. Wetmore’s real superpower is on stage. He’s evolved from opening slots into an amphitheater headliner in real time, and his live shows—charismatic, high-energy, and road-tested—have become the backbone of his momentum. The second leg of his Brunette World Tour kicks off June 21 in Uncasville, Connecticut, with support from Maddox Batson, Braxton Keith, William Beckmann, and George Birge. Earlier this year, he toured the United Kingdom and continental Europe, including three sold-out nights in London.
What makes this management move significant is Wetmore’s stated mission. He’s rejecting the old playbook where artists dominate the U.S. market first, then pivot overseas years later at smaller venues. Instead, he’s building domestically and internationally in parallel—a strategy that demands a team sharp enough to juggle multiple markets simultaneously. Sandbox Entertainment, with offices in Nashville, Los Angeles, and Charleston, South Carolina, clearly fits the bill. Jason Owen, the founder and CEO who’s now Wetmore’s manager, knows how to scale artists globally without sacrificing the momentum they’ve built at home.
This isn’t just a management shuffle. It’s a signal that Wetmore’s trajectory is accelerating, and he’s assembling the infrastructure to meet it. The guy who was a breakthrough story last year is now a planning problem—in the best way possible.
About the Author
Andrew Johnson
Andrew Johnson is a contributor to LocalBeat, covering local news and community stories.
