Kacey Musgraves has taken album promotion to a whole new level—literally! The country music star suited up in a gigantic armadillo costume and hit the aisles of Walmart to promote her new album, Middle of Nowhere. The playful antics didn’t stop there; she hilariously asked a staff member if they had her own album in stock, which led to some comedic confusion. Talk about a memorable shopping experience!
The album itself features some stellar collaborations with fellow Texan Willie Nelson and country heavyweights like Miranda Lambert and Billy Strings. Each track brings a fun twist, with Musgraves managing to keep listeners entertained, even while tackling subjects like love—or the lack thereof—in cheeky ways.
From rolling around in her armadillo suit to visiting other stores like Barnes&Noble and Target, Musgraves clearly knows how to attract attention. Just when it seemed like her promotional tour couldn’t get any crazier, she humorously ended her clip portraying an armadillo laid out like a road casualty. Who knew album launches could bring so much laughter? What other wild promotional stunts would you love to see from your favorite artists?
About the Author
Andrew Johnson
Andrew Johnson is a contributor to LocalBeat, covering local news and community stories.
