The world of celebrity advertising just got a whole lot funnier. A$AP Rocky and Rihanna dropped a new Fenty Skin advertisement on Monday that’s everything an ad should be: funny, genuine, and actually entertaining to watch. The one-minute spot, titled“DON’T BE DUMB, USE @fentyskin”(a clever reference to A$AP’s January album release), shows the rapper channeling his inner subway hawker. He barges into what looks like a salon with his jacket lined with skincare products, ready to make the ultimate sales pitch to an unimpressed Rihanna. When he asks for two minutes, she cuts him down to just two seconds. The result is comedy that somehow also sells you on the products.
What makes this ad stand out in a sea of celebrity endorsements is the obvious chemistry between A$AP and Rihanna. These two actually seem to be having fun, which is refreshing in a world where most celebrity ads feel stiff and overly produced. A$AP’s desperate attempts to convince Rihanna that SPF is life-changing while she sits there with that perfect“are you serious?”expression is the kind of humor that doesn’t feel forced. The products featured, including a daily moisturizer with SPF and a custom-designed lip balm with keychain case, actually look good without feeling like an afterthought in the comedy bit.
This ad also speaks to something bigger happening in entertainment right now. Artists aren’t just making music anymore; they’re building empires. A$AP Rocky has his music career, his acting work, his creative partnerships, and now he’s helping sell beauty products. Rihanna, of course, has been doing this for years with her Fenty empire. It’s a reminder that in today’s entertainment landscape, successful artists are wearing multiple hats. So what do you think? Does this ad actually make you want to try Fenty Skin, or is the comedy alone enough to make it worth watching?

About the Author
Ava Hart
Ava Hart is a contributor to LocalBeat, covering local news and community stories.





