Hailey Bieber knows a good deal when she sees one, and with her beauty brand Rhode, she’s aiming high. In a recent conversation with GQ, she revealed that she would never have sold her brand for anything under $1 billion. That’s right, folks, she set the bar high and wasn’t afraid to shoot for the moon. It’s refreshing to see someone stand firm on their value, but can you imagine making that kind of decision at the kitchen table?
Since its founding just three short years ago, Rhode has been selling products at a staggering rate—three a second at Sephora. Talk about a beauty product taking the world by storm! Hailey expressed gratitude for her devoted fanbase, acknowledging the surprising success of her brand. It seems every swipe of Rhode’s products is like earning a place on a bestseller list, and fans are clearly in love.
It’s exciting to see how these celebrity brands shake up the beauty industry, but it begs the question—what’s next? Will we see more influencers following suit and launching brands with inflated price tags? Or is Hailey just one in a long line of beauty moguls redefining success? Let’s chat about those possibilities in the comments below!
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Andrew Johnson
Andrew Johnson is a contributor to LocalBeat, covering local news and community stories.
