Nearly four decades after its 1987 release, Roxette’s“It Must Have Been Love”has achieved a remarkable milestone by crossing 1 billion views on YouTube this week. The iconic power ballad became a global phenomenon when it was featured in the 1990 romantic comedy Pretty Woman, ultimately reaching No. 1 on the US Hot 100 for two consecutive weeks and spending 25 weeks on the chart. What made this achievement particularly meaningful is that it marks the first Roxette music video to reach this legendary YouTube milestone, proving that genuine songwriting and vocal talent have no expiration date.
The heart of this song’s enduring power lies in Marie Fredriksson’s extraordinary vocal performance. Her ability to deliver raw emotion while maintaining perfect control made“It Must Have Been Love”unforgettable. Fredriksson passed away in 2019 after courageously battling cancer for 17 years, but her voice continues to reach new audiences through streaming platforms. This moment of 1 billion views serves as a beautiful tribute to her legacy and reminds us why some performances simply transcend time.
What’s particularly inspiring is that Roxette isn’t dwelling solely on past glory. The Swedish duo, founded by Per Gessle, is currently touring Europe as part of their 40th anniversary celebration with new lead vocalist Lena Philipsson. This shows how classic acts can honor their roots while continuing to evolve and connect with audiences. The 1 billion view milestone isn’t just a number—it’s proof that when you create something honest and beautiful, it keeps giving back. What’s your favorite song from the 90s that still moves you today?

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Ava Hart
Ava Hart is a contributor to LocalBeat, covering local news and community stories.





