Tennis Star Tommy Paul's Wife Calls Out Nantucket Store for "No Influencers" Sign – Is It Fair or Outdated?

A sign at a historic Nantucket store is stirring up a debate that blends celebrity culture, small-town pride, and the ever-growing influencer economy. Paige Lorenze, the newlywed wife of tennis star Tommy Paul, called out Four Winds Craft Guild after spotting their“No Influencers”sign. The store, a local staple since 1948, didn’t back down and even reshared her post. Lorenze, who founded her own brand Dairy Boy, argued the sign delegitimizes the work of women in the creator space.

The debate raises a bigger question for small business owners and shoppers alike. Are influencers a valuable partner for local shops, or do they sometimes disrupt the quiet charm of a place like Nantucket? Lorenze points out that the creator economy is largely women-driven and that big brands are shifting billions into influencer marketing because it builds trust and sales. The store, for its part, seems to be leaning into the old-school, word-of-mouth model that’s kept them going for nearly 80 years.

We want to know what you think. Do you side with the store keeping things traditional, or do you see the“No Influencers”sign as a bit out of touch with how people shop today? Drop your take in the comments.