World Cup 2026: Celebrities Trade Couture for Team Kits

The FIFA World Cup 2026 isn’t just about the players on the pitch—it’s become the ultimate celebrity fashion moment, and the A-list is showing up dressed to impress in ways that have nothing to do with red carpets.

From North American stadiums to viewing parties across the continent, the glitterati have traded their designer gowns for team jerseys, scarves, and full-blown athletic wear. Zoey Deutch, Patrick Schwarzenegger, and Abby Champion are living their best Brazilian dreams in those iconic yellow kits, while Alex Consani and Isan Elba join the chorus of supporters wrapped in the colors of el joga bonito. It’s the kind of wardrobe pivot that usually triggers a fashion emergency, but here it feels genuinely celebratory—less about looking good and more about belonging to something bigger.

And they’re not alone in this show of devotion. Chloe Bailey, Sofia Vergara, Shay Mitchell, and Camila Cabello are all in on the action, proudly displaying their national colors. Even Paris Hilton, a woman whose brand has historically gravitated toward all things French, is decked out in USMNT gear—jacket, scarf and all—making a statement that transcends nationality. (Sure, she might not need that scarf in the summer heat, but commitment to the aesthetic knows no climate.)

The beauty of the World Cup is that it levels the playing field between celebrities and everyday fans. When Ed Westwick brings his kid out to support England with full kit energy, it’s the same shared experience as any devoted fan in the stands. There’s something refreshingly unpretentious about seeing household names choose team loyalty over carefully curated personal branding. In a world where every moment typically gets calculated for maximum brand value, watching celebrities just…be fans? That’s the real win.

At the end of the day, the World Cup has reminded us that sometimes the best accessory isn’t about who designed it—it’s about what it represents.