Kai Cenat’s Streamer University opened its second year with major celebrity backing this week. Drake surprised attendees at the opening ceremonies in Conway, Arkansas with a recorded video message encouraging creators to maximize the opportunity and learn from one another. But the gesture didn’t stop there—Drake’s OVO team left gifts in every attendee’s room, including designer cologne, Nike apparel, and OVO branded merchandise. The move signals how seriously major music figures are taking the creator economy and the professionals who are building careers in streaming.
Last year’s inaugural Streamer University drew over 20 million hours of viewership on Twitch and won Best Streamed Event at the 2025 Streamer Awards. That success wasn’t accidental. Kai Cenat recognized the value of what he created and took legal action to own the Streamer University name and intellectual property, protecting it from being copied by others. It’s a business-savvy move that shows the streaming bootcamp concept has real staying power and genuine demand from creators hungry for mentorship and community.
The event runs through July 20 at Hendrix College in Arkansas and represents what professional development in the creator economy looks like right now. With Drake’s involvement and the growth from year one to year two, Streamer University is shaping up to be a significant part of how the next generation of content creators learn their craft. Does your favorite streamer need something like this to level up? What would make you interested in a bootcamp like this one?
About the Author
Ava Hart
Ava Hart is a contributor to LocalBeat, covering local news and community stories.
